Notion significantly restructured its AI pricing on May 13, 2025, eliminating the standalone AI add-on and integrating AI features exclusively into higher-tier plans. The previous $8 per user monthly AI add-on is no longer available for new customers, forcing those who want AI capabilities to upgrade to the Business plan at $20 per user monthly (with annual billing) or Enterprise plans with custom pricing. This represents a strategic shift positioning AI as a core business feature rather than an optional individual tool.
The changes create a clear divide between user segments. Free and Plus plan users now receive only limited AI trial access, while full AI integration with advanced models like GPT-4.1 and Claude 3.5 Sonnet is reserved for Business and Enterprise customers. Existing users who previously purchased the AI add-on can maintain their current setup, but new users face a significant pricing jump if they want comprehensive AI functionality. For context, Plus users previously paid $18 monthly for their plan plus AI, while new users wanting AI must now pay $20 monthly for the Business plan.
This pricing restructure offers both advantages and challenges. Business teams actually benefit from simplified billing and slightly lower costs compared to the previous Plus-plus-AI combination, while gaining additional collaboration features like 250 guest seats and 90 days of page history. However, individual users and small teams face a substantial barrier to AI access, with no option to add AI capabilities to lower-tier plans. The change effectively doubles the entry price for AI features from $8 to $20 per user monthly.
Notion's official rationale centers on positioning AI as an essential business productivity tool rather than an individual add-on. This aligns with broader industry trends where AI features are increasingly bundled with premium enterprise offerings. The company emphasizes that AI works best when integrated with advanced collaboration and management capabilities, justifying the higher-tier placement.
These changes take effect for existing customers at their first renewal after August 13, 2025, giving current AI add-on users time to evaluate their options. While the restructure may push some individual users toward alternative solutions, it streamlines Notion's offering for its target business audience and reflects the growing value and complexity of AI integration in productivity platforms.
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